Acura, established on March 27, 1986, is the distinguished luxury and performance division of Honda, a leading Japanese automaker, with its primary operations centered in North America. Specializing in crafting luxury and high-performance automobiles, Acura has a prominent presence in the automotive markets of the United States, Canada, Mexico, Panama, and Kuwait. Although the company previously ventured into markets like Mainland China, Hong Kong, Russia, and Ukraine, its plans to enter the Japanese domestic market in the late 2000s were halted by the financial crisis of 2007–2008.
Noteworthy as the first luxury division initiated by a Japanese automaker, Acura’s establishment coincided with the introduction of the Honda Clio dealership sales channel in the Japanese Domestic Market (JDM), dedicated to luxury vehicles. This addition complemented the existing Honda Verno and was succeeded by Honda Primo the following year. Acura swiftly gained prominence in its initial years, emerging as one of the best-selling luxury marques in the US, surpassing established brands like BMW and Mercedes-Benz. While facing a decline in sales during the mid-to-late 1990s, the brand experienced a resurgence in the early 2000s, driven by significant redesigns and the introduction of new models.
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